Quarter by quarter: Fans react to Super Bowl XLIX ads

As millions sat down to watch the Patriots and Seahawks battle over the Super Bowl XLIX, others were sitting down to watch the battle over ads. Take a look at the quarter by quarter fan reactions to the good, bad and controversial ads of the #SuperBowlXLIX.

Fourth Quarter

Victoria Secret

WIX.com

Mercedes-Benz

Loctite

Ted 2

Third Quarter

T-Mobile 'One-Upped'

Kia 'The Perfect Getaway'

Sprint

Clash of Clans

Halftime mood meter: Twitter users are feeling depressed. #DownerBowl

Halftime

'Listen' NO MORE

Like A Girl

Second Quarter

Fiat

Nationwide

McDonald's

Esurance Walter White

Doritos

Nationwide

Budweiser 'Lost Dog'

First Quarter

T-Mobile

Kim Kardashian poked fun at herself for taking so many selfies and not everyone on Twitter was kind about it.

Snickers

Turbo Tax went revolutionary with the 'Boston Tea Party' reference. Twitter users weren't impressed.

Chevy got things rolling by making everyone think the TV went out before kick off.